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These Website Terms of Service and Service Level Agreement (the Agreement) form a binding contract between Strategy Hosting (a trading name of Pixel Lab Studios Ltd.) (Provider, we, us or our) and the business customer that accesses, orders, activates, renews, pays for, or uses any Services (Customer, you or your).
By clicking to accept this Agreement, creating an account, submitting an order, paying an invoice, activating Services, renewing Services, or accessing or using any Services, you:
If you do not agree to this Agreement, you must not order, access, activate, renew, or use the Services.
In this Agreement:
This Agreement consists of these master terms together with each applicable Service Schedule and, where applicable, the Data Processing Agreement.
If there is any conflict, the following order of precedence applies:
Your submission of an Order is an offer to purchase Services from us. No Order is binding on us unless and until we accept it, whether by written confirmation, service activation, invoice issuance, provisioning, or express account confirmation through the Customer Portal.
We may accept or reject any Order at our discretion.
The version of this Agreement made available on our website or through the Customer Portal at the time of your acceptance, order, renewal, payment, activation, or continued use of the relevant Services forms part of the contract between us.
Where we Process Personal Data on your behalf in connection with the Services, the Data Processing Agreement in force at the time the relevant Services are ordered, renewed, activated, accessed, or used is incorporated into and forms part of this Agreement.
Customer Portal records, accepted Orders, invoices, accepted quotations, renewal records, support records relating to service administration, and account configuration records maintained by us may be relied on by us as evidence of the Services ordered, scope selected, billing cycle, renewals, upgrades, support interactions, account activity, and acceptance of legal terms.
Support tickets, emails, chats, and other operational communications do not amend this Agreement, any Service Schedule, or the Data Processing Agreement unless we expressly agree in writing that they do so.
We may identify this Agreement and the Data Processing Agreement by publication date, revision number, website posting date, or other version marker. The applicable version is the version in force in accordance with Clause 22.1.
We will provide the Services described in the applicable Service Schedule using reasonable skill and care.
Unless expressly stated otherwise in the applicable Service Schedule, our responsibility is limited to the Core Infrastructure and does not include application support, software debugging, development work, database repair, malware remediation, content restoration, SEO, email troubleshooting, or support for third-party software such as Magento, WordPress, plugins, themes, scripts, or custom code.
You acknowledge that hosting services are dependent on internet connectivity, third-party carriers, software vendors, hardware suppliers, power, and data centre facilities, and that uninterrupted or error-free service cannot be guaranteed.
We may modify the technical means by which the Services are delivered, provided that the changes do not materially reduce the overall functionality of the Services.
We may use affiliates, subcontractors, and third-party suppliers to provide all or any part of the Services, provided that we remain responsible for their performance to the extent required by this Agreement.
This Agreement starts on the earlier of the date you first accept this Agreement, submit an Order, pay for Services, or first access or use the Services, and continues until all Services have expired or been terminated in accordance with this Agreement.
Each Service will continue for the billing period set out in the applicable Service Schedule and will renew automatically for successive equivalent billing periods unless terminated in accordance with this Agreement.
All Services are billed in advance unless expressly stated otherwise in the applicable Service Schedule.
You must pay all invoices by the due date stated in the invoice or, if no due date is stated, within 30 days after the invoice date.
If any undisputed amount remains unpaid for 7 days after its due date, we may suspend any or all Services on at least 24 hours' notice. We may suspend Services immediately without prior notice where we reasonably believe immediate suspension is necessary to protect our network, systems, reputation, or other customers.
Suspension does not relieve you of your obligation to pay fees accrued before, during, or after suspension.
We may charge interest on overdue amounts at the rate of 4% per annum above the Bank of England base rate, accruing daily, or the maximum rate permitted by law, whichever is lower.
You must pay all amounts due under this Agreement without set-off, counterclaim, deduction, or withholding, except as required by law.
Unless stated otherwise, all fees are exclusive of VAT and any other applicable taxes, duties, or levies, which you must pay in addition.
You must use the Services only for lawful purposes and in compliance with all applicable laws, regulations, and third-party rights.
You must not use, or permit any other person to use, the Services to:
You are responsible for:
We may suspend the Services immediately if we reasonably believe that your use of the Services breaches this Agreement or poses a threat to our systems, network, business, or other customers.
You must not use, access, export, re-export, transfer, make available, or permit the use of the Services, directly or indirectly, in any manner that would cause us or any of our affiliates, subcontractors, or suppliers to breach any applicable sanctions, export control, trade, or import laws or regulations.
You represent and warrant on an ongoing basis that:
You must promptly notify us in writing if you become subject to sanctions, if your ownership or control changes in a way that may affect your compliance with this Clause 6, or if you become aware of any actual or suspected breach of this Clause 6.
We may suspend or terminate any or all Services immediately without liability if we reasonably believe that you, your users, or any use of the Services may breach this Clause 6 or expose us or any of our affiliates, subcontractors, or suppliers to risk under applicable sanctions, export control, trade, or import laws or regulations.
You will provide promptly any information and reasonable assistance we request for the purpose of verifying compliance with this Clause 6.
We are not required to perform any obligation under this Agreement to the extent that doing so would cause us or any of our affiliates, subcontractors, or suppliers to breach any applicable sanctions, export control, trade, or import laws or regulations.
Your breach of this Clause 6 will be deemed a material breach of this Agreement that is not capable of remedy for the purposes of Clause 18.1.
Each party will comply with applicable data protection laws in relation to any Personal Data Processed under or in connection with the Services.
To the extent that we Process Personal Data on your behalf in connection with the Services, you are the Controller and we are the Processor, unless the parties expressly agree otherwise in writing in relation to specific Processing activities.
Where we Process Personal Data on your behalf in connection with the Services, the Data Processing Agreement is incorporated into and forms part of this Agreement and applies to that Processing.
You warrant that you have all necessary rights, consents, permissions, and lawful bases to provide Personal Data to us for Processing in connection with the Services.
If there is any conflict between this Clause 7 or any other part of this Agreement and the Data Processing Agreement in relation to the Processing of Personal Data, the Data Processing Agreement prevails to the extent of that conflict.
Unless a backup or disaster recovery service is expressly included in the applicable Service Schedule, any backup process operated by us is provided for operational resilience only and not as a guaranteed backup service.
You are solely responsible for maintaining current, complete, and tested off-site backups of all data, websites, databases, applications, configurations, and other content stored or processed using the Services.
We do not warrant that any backup will be complete, current, error-free, or capable of successful restoration.
We are not responsible for any loss of data, corruption of data, inability to restore data, or loss arising from your failure to maintain independent backups, except to the extent such loss is caused directly by our fraud or wilful misconduct.
If the underlying Core Infrastructure fails, we will use reasonable efforts to restore the affected environment to a Base Working State at no additional charge. Any work outside that scope is chargeable at our then-current support rates unless otherwise agreed in writing.
We may implement, maintain, and update such technical, organisational, administrative, and operational measures as we reasonably consider necessary or appropriate to protect the Services, Core Infrastructure, our systems, our other customers, and the wider resilience of our service environment, and to comply with applicable cyber security, resilience, network and information systems, critical infrastructure, law enforcement, national security, regulatory, and similar legal or operational requirements.
We will maintain reasonable administrative, physical, and technical safeguards designed to protect the Core Infrastructure under our control.
We may, at any time and without prior notice where necessary, block IP addresses, rate-limit traffic, filter protocols, suspend access, isolate workloads, require credential resets, disable integrations, remove or quarantine content, deploy patches or mitigations, alter configurations, restrict functionality, or take other action reasonably necessary to prevent, investigate, contain, respond to, or mitigate an actual or suspected Cyber Security Incident, abuse event, vulnerability, or network attack.
We will act reasonably and in good faith when taking action under this Clause 9, but we will not be liable for service degradation, interruption, data unavailability, delay, performance impact, or other adverse effects resulting from security, resilience, compliance, or protective measures taken to protect our systems, network, Services, or other customers, except to the extent such liability cannot lawfully be excluded.
Unless expressly included in a managed service scope, you are responsible for the security, patching, hardening, maintenance, and lawful configuration of your applications, content management systems, plugins, themes, scripts, credentials, integrations, access controls, and custom code.
We may implement urgent fixes, patches, mitigations, updates, reconfigurations, maintenance actions, or temporary workarounds without complying with ordinary notice periods where we reasonably consider this necessary to address an actual or suspected Cyber Security Incident, material vulnerability, resilience risk, supplier risk, legal requirement, or regulator expectation. You must promptly implement any customer-side remediation, patching, credential reset, configuration change, or other protective step that we reasonably require in connection with the affected Services.
Where we determine that a Cyber Security Incident materially affects the Services provided to you, we will notify your Security Contact within such period as we reasonably consider appropriate in light of the nature of the incident, the information available to us, the steps required to investigate or contain it, and any legal, regulatory, law enforcement, or security constraints. We may provide information in stages and may update or correct earlier information as investigations develop.
We are not required to disclose information where disclosure would, in our reasonable opinion:
You must promptly cooperate with us in relation to any actual or suspected Cyber Security Incident affecting the Services or relevant systems, including by:
We may disclose information, logs, records, technical data, account information, traffic information, incident information, and related materials to regulators, competent authorities, courts, law enforcement agencies, national cyber security authorities, government bodies, emergency response organisations, and relevant upstream suppliers or subcontractors to the extent we reasonably consider necessary or appropriate for cyber security, resilience, incident response, threat mitigation, legal compliance, enforcement, or the protection of our systems, Services, suppliers, or other customers.
We are not liable for breaches, outages, or compromises caused by unknown or newly disclosed vulnerabilities in third-party software, provided that we use reasonable endeavours to apply relevant infrastructure-level mitigations and patches within a reasonable period after a stable fix becomes available to us.
Any notification, investigation, cooperation, mitigation measure, or disclosure under this Clause 9 does not constitute an admission of fault, breach, or liability and does not by itself create any right to compensation, refund, or damages beyond the remedies expressly set out in this Agreement.
Support is provided in accordance with the applicable Service Schedule. If no specific support scope is stated, support is limited to reasonable assistance relating to service availability and Core Infrastructure issues.
Any work requested by you or required outside the included support scope, including malware clean-up, website repair, database repair, application troubleshooting, software configuration, development work, content restoration, incident response support, forensic support, or customer-environment remediation, is chargeable at our standard rate of £60 per hour, unless otherwise agreed in writing.
We may require prepayment or a written work authorisation before commencing chargeable work.
Any estimate or time indication provided by us is non-binding unless expressly stated otherwise in writing.
Some Services depend on data centre facilities, network carriers, software vendors, hardware manufacturers, registrars, DNS providers, cloud suppliers, and other third-party providers.
We are not responsible for any delay, interruption, defect, or failure caused solely by a third-party provider to the extent outside our reasonable control.
Where we receive service credits, refunds, or compensation from an upstream provider in respect of an incident affecting your Services, we may, at our discretion, apply to your account a fair and reasonable proportion of that recovery attributable to the affected Services, net of any related internal costs, third-party costs, and administrative expenses.
We and our licensors retain all intellectual property rights in the Services, our systems, software, tools, templates, processes, documentation, and all related materials.
You and your licensors retain all intellectual property rights in your data, websites, software, content, and other materials supplied by you or on your behalf.
You grant us a non-exclusive, royalty-free licence for the term of this Agreement to host, copy, transmit, process, back up, and otherwise use your data and materials only to the extent necessary to provide the Services and perform our obligations under this Agreement.
We warrant that we will provide the Services using reasonable skill and care.
Except as expressly stated in this Agreement, the Services are provided on an "as is" and "as available" basis.
To the fullest extent permitted by law, we exclude all implied warranties, conditions, representations, and other terms, including any implied terms as to satisfactory quality, fitness for a particular purpose, non-infringement, and uninterrupted availability.
You acknowledge that no service involving internet connectivity, shared infrastructure, software, or third-party dependencies can be wholly secure, uninterrupted, or error-free.
Each party may receive or have access to Confidential Information of the other party in connection with this Agreement. Each receiving party will keep the disclosing party's Confidential Information confidential and will not use it for any purpose other than performing, receiving, or enforcing its rights under this Agreement.
The receiving party may disclose the disclosing party's Confidential Information only to its employees, officers, professional advisers, auditors, insurers, affiliates, subcontractors, and service providers who need to know it for the purposes of this Agreement, provided that the receiving party ensures that those persons are bound by confidentiality obligations no less protective than those in this Clause 14.
For the purposes of this Agreement, Confidential Information means any information of a confidential nature, whether disclosed in writing, electronically, orally, visually, or by inspection, including commercial, financial, technical, operational, security, and business information, pricing, proposals, system architecture, documentation, credentials, software, know-how, customer information, and the terms of this Agreement, but excluding information that the receiving party can demonstrate:
The receiving party may disclose Confidential Information to the extent required by law, regulation, court order, or any governmental, regulatory, or competent authority, provided that, to the extent legally permitted, the receiving party gives the disclosing party prompt written notice before disclosure and reasonably cooperates, at the disclosing party's cost, with any attempt to prevent or limit the disclosure.
Each party acknowledges that damages alone may not be an adequate remedy for breach of this Clause 14 and that the disclosing party may seek injunctive relief, specific performance, or other equitable remedies in addition to any other remedies available at law.
On expiry or termination of this Agreement, each receiving party will, on written request, promptly return or securely delete the disclosing party's Confidential Information in its possession or control, except to the extent that retention is required by law, regulation, internal compliance policy, automated backup or archival systems maintained in the ordinary course of business, or this Agreement. Any retained Confidential Information will remain subject to this Clause 14 for so long as it is retained.
The confidentiality obligations in this Clause 14 survive expiry or termination of this Agreement for a period of 5 years, except that any trade secrets and any Confidential Information comprising personal data, credentials, or security information will remain protected for so long as they remain confidential in nature.
Nothing in this Agreement limits or excludes any liability that cannot lawfully be limited or excluded, including liability for:
Subject to Clause 15.1, our total aggregate liability arising out of or in connection with this Agreement and all Service Schedules, whether in contract, tort (including negligence), misrepresentation, restitution, breach of statutory duty, or otherwise, will not exceed:
Subject to Clause 15.1, we will not be liable for any:
in each case whether foreseeable or not.
Without limiting Clauses 8, 9, 13, and 14, we do not warrant that any data will be recoverable, restorable, or error-free. Any obligation on us to restore the affected environment to a Base Working State applies only to the Core Infrastructure expressly within our managed scope and does not include restoration or repair of your applications, code, databases, data integrity, data consistency, content, configurations, credentials, or third-party software unless expressly stated in the applicable Service Schedule.
Service Credits under the SLA are your sole financial remedy for our failure to achieve the Monthly Uptime target for the affected Service. Service Credits are applied subject to the terms of the SLA and count towards, and do not increase, the liability cap in this Clause 15.
All claims arising out of the same facts or circumstances, or a series of connected facts or circumstances, will be treated as a single claim for the purposes of this Clause 15.
Any insurance maintained by us is for our own benefit only and does not increase our liability under this Agreement.
You will indemnify and keep us, our affiliates, subcontractors, suppliers, and their respective officers, employees, and agents indemnified against all losses, liabilities, damages, costs, expenses, and claims, including reasonable legal fees, awarded by a court of competent jurisdiction or agreed in settlement by us, arising from any third-party claim to the extent resulting from:
This Clause 16 does not apply to the extent that the relevant claim arises directly from our fraud, wilful misconduct, or breach of this Agreement.
We will notify you promptly of any claim for which we seek indemnity under this Clause 16, provided that any failure to notify promptly will not relieve you of your obligations except to the extent you are materially prejudiced by that failure. We may control the defence and settlement of the claim, acting reasonably, and you must provide all reasonable cooperation, information, and assistance requested by us.
We may suspend any or all Services immediately if:
We will use reasonable efforts to notify you of a suspension and its reason, unless prohibited by law or where doing so would compromise security, resilience, or enforcement action.
Either party may terminate this Agreement or any affected Service Schedule immediately by written notice if the other party:
We may terminate any Service immediately on written notice if:
You may terminate a recurring Service for convenience by giving not less than [NOTICE PERIOD] prior written notice before the next renewal date, unless a different notice period is stated in the applicable Service Schedule.
Termination does not affect any accrued rights, remedies, obligations, or liabilities existing at the termination date.
On termination or expiry:
On request following notice of termination or expiry, and subject to payment of all outstanding amounts due, we may provide reasonable data export, migration preparation, and transition assistance in relation to the affected Services.
Unless expressly included in the applicable Service Schedule, migration assistance, data preparation, export preparation, packaging, and related transition work are chargeable at £60 per hour plus VAT.
Where technically available and reasonably practicable, exported data may be provided in commonly used formats such as CSV, XML, JSON, SQL dump, ZIP archive, or flat-file export, depending on the nature of the relevant data and systems. We do not warrant that any export format will be compatible with any third-party platform, application, or migration destination.
You are responsible for specifying your requested export scope, verifying exported data, securing the transferred data after delivery, and completing any onward migration, import, transformation, testing, or validation.
We are not required to hold exported data, prepared migration files, or transitional copies of your data available for collection, download, or transfer for more than 30 days after the earlier of:
We do not guarantee the completeness, usability, or successful import of any migrated or exported data, except to the extent expressly agreed in writing.
Following termination or expiry of the affected Services, we may retain your data for up to 30 days unless a different retention period is stated in the applicable Service Schedule or required by law.
After the retention period, we may permanently delete your data from production systems and backups in the ordinary course of business without further notice.
Residual copies of your data may remain in backup or archival systems until overwritten or deleted in the ordinary course of business. Any retained copies will remain subject to the applicable confidentiality and security provisions of this Agreement and, where applicable, the Data Processing Agreement.
You are solely responsible for extracting and preserving your data before termination, expiry, or deletion.
Without limiting Clauses 20.1 to 20.4, we may permanently delete or anonymise customer account information, customer content, support records, portal records, billing records, and other associated customer data that is no longer required for active service provision, legal compliance, dispute management, fraud prevention, tax, accounting, audit, or enforcement purposes, where the relevant customer account has been inactive, expired, or terminated for a continuous period of at least 4 years.
We will not be liable for any delay, interruption, or failure to perform our obligations to the extent caused by an event beyond our reasonable control, including acts of God, flood, fire, power failure, utility failure, internet failure, telecommunications failure, denial-of-service attack, war, terrorism, civil disorder, labour dispute, epidemic, pandemic, governmental action, Cyber Security Incident affecting third-party dependencies, or failure of third-party suppliers.
Any notice given under or in connection with this Agreement must be in writing and sent:
A notice is deemed received:
In this Clause 22, Business Day means a day other than a Saturday, Sunday, or public holiday in England.
This Clause 22 does not apply to the service of any proceedings or other documents in any legal action or, where applicable, any arbitration or other method of dispute resolution.
Notices relating to termination, alleged breach, formal dispute, assignment, change of control, or other legal claim must not be given solely through a support ticket unless we expressly agree otherwise in writing.
Each party must keep its contact, notice, and Security Contact details current in the Customer Portal and remains responsible for any failure to receive notices caused by its failure to do so.
We may amend this Agreement from time to time.
Changes to the Data Processing Agreement may be made and notified in the same manner as changes to this Agreement, and references in this Clause 23.1 to this Agreement include the Data Processing Agreement where applicable.
If any provision of this Agreement is held invalid or unenforceable, the remaining provisions will remain in full force and effect.
A failure or delay by either party to exercise any right or remedy does not waive that right or remedy.
You may not assign, transfer, charge, or otherwise deal with this Agreement or any rights under it without our prior written consent.
We may assign or transfer this Agreement to any affiliate or as part of a business reorganisation, merger, acquisition, or sale of assets, provided that such transfer does not materially reduce the level of service to you.
This Agreement, together with each applicable Service Schedule and, where applicable, the Data Processing Agreement, constitutes the entire agreement between the parties in relation to its subject matter and supersedes all prior discussions, proposals, and understandings relating to that subject matter.
Nothing in this Agreement creates a partnership, joint venture, agency, fiduciary relationship, or employment relationship between the parties.
A person who is not a party to this Agreement will have no right to enforce any term of this Agreement under the Contracts (Rights of Third Parties) Act 1999.
This Agreement and any non-contractual obligations arising out of or in connection with it are governed by the laws of England and Wales.
The courts of England and Wales will have exclusive jurisdiction to settle any dispute arising out of or in connection with this Agreement.
This Service Level Agreement sets out the uptime target, Service Credit process, exclusions, and supporting principles applicable to covered Services.
We target 99.9% Monthly Uptime for the Core Infrastructure of each affected Service.
Monthly Uptime means the percentage of total minutes in a calendar month during which the Core Infrastructure for the affected Service is available, excluding any period falling within the SLA Exclusions in Clause 27.
Availability for SLA purposes will be determined by our internal monitoring, logging, and incident records, acting reasonably and in good faith.
If Monthly Uptime for an affected Service falls below 99.9% in a calendar month, you may claim a Service Credit in accordance with the table below.
| Monthly Uptime | Service Credit (% of Monthly Fee for the affected Service) |
|---|---|
| 99.9% to 100% | 0% |
| 99.5% to 99.89% | 10% |
| 99.0% to 99.49% | 25% |
| Below 99.0% | 50% |
| More than 24 consecutive hours of qualifying downtime in a calendar month | 100% |
Monthly Fee means the recurring monthly charge actually paid for the affected Service only, excluding setup fees, migration fees, support charges, taxes, third-party licence fees, and charges for unaffected services.
Service Credits:
Service Credits are your sole financial remedy for our failure to meet the Monthly Uptime target.
Service Credits are not available for downtime, degradation, or inaccessibility caused by or resulting from:
To claim a Service Credit, you must submit a support ticket through the Customer Portal within 7 days after the end of the incident.
Your claim must include reasonable details of the incident, including the affected Service, approximate start and end time, and the impact observed.
Failure to submit a claim within the time specified in Clause 28.1 waives the claim for that incident.
Once verified, any Service Credit will be applied to your next recurring invoice for the affected Service.
This SLA applies only to recurring infrastructure services expressly identified as covered by the SLA.
This SLA does not apply to one-off work, professional services, development services, consultancy, migration services, chargeable support work, third-party software support, or services expressly stated to be excluded.
Nothing in this SLA requires us to issue a refund, pay damages, or provide compensation other than the applicable Service Credit, subject always to the liability provisions in this Agreement.